This journey will take us through our working process in search of the ideal characters that will become the official face of Strauss group's sweets product line (Strauss being one of Israel's most established food & beverage companies).
In our quest to find the just the right look, our designers looked for inspiration in the look, feel and shape of the official company logo, while finding fun ways how to implement them in the design. This R&D stage was extensive yet very rewarding as you will see.
In our quest to find the just the right look, our designers looked for inspiration in the look, feel and shape of the official company logo, while finding fun ways how to implement them in the design. This R&D stage was extensive yet very rewarding as you will see.
